Head of UX Anders Villadsen.

Anders Villadsen does UX at The Garden

I am Anders Villadsen and I do user experiences

I create digital experiences that engage and convert by aligning clients’ strategy and product offerings with their customers’ realities and expectations. I love having fun and creating exciting projects with the smart people around me.

Generating insights by researching user needs and preferences or working with business stakeholders to identify valuable opportunities is part of my core skill set. So is quickly testing these insights to validate key assumptions. As I am very passionate about building digital solutions, the insights are used to make strategic design decisions that deliver strong creative concepts and projects.

I specialise in complex B2B commerce, but with around 15 years of experience, I have worked on everything from experience-led commerce projects (in verticals and horizontals; for web and app; technically complex and not so complex) to family-oriented theme park websites for Danish and international clients. I have a strong technical background with a Masters in Computer Science and Communication. I speak fluent Danish and English.

My specialities also include: Customer experience (CX), user experience (UX), concept development, qualitative (interviews, concept tests, usability tests) and quantitative research, B2B complexities, design thinking co-development.

B2B clients include: Satair, Henkel, Ahlsell, Lemvigh-Müller, Brødrene Dahl (Saint Gobain), Telia, Oras, AJ Products and Grundfos and especially cover e-commerce projects.

B2C clients include: Nortlander, Danski, Bravo Tours, Danske Spil, HK, Tivoli, Bang & Olufsen, Lalandia, European Sperm Bank, Kvik

Where I do it

  • The Garden, Head of UX A broad range of hands-on work

Where I did it

  • Merkle, Experience Director, B2B Expert & Team Lead Led a team of UX designers, analyzing existing B2B commerce setups and helped them mature into meeting their customers’ needs.
  • Magnetix/Isobar/Merkle, Senior User Experience Designer, Developing concepts for apps, websites and tools based on insights from research, customer testing and surveys. Collaborating very closely with the rest of the creative team. 
  • Wunderman Copenhagen, Information Architect Wireframing, flows, research, user testing for a lot of larger clients. 
  • TDC, TDC Services, TDC IT, Consultant Working with documenting development processes as well as a large outsourcing project. 

My Education

  • 2008-2009: Acting classes at École Philippe Gaulier, Paris
  • 2001-2004: MA, ‘Interactive Media’ Roskilde University
  • 2000-2001: Geography, 1st module, Roskilde University
  • 1998-2000: The Social Sciences Basic Study, Roskilde University.
  • 1995-1997: High School (Gymnasium) Sankt Annæ Gymnasium
  • 1985-1995: Primary School, Rosenvangsskolen/Langelinieskolen

How to get in touch

  • [email protected]
  • +45 297 267 37
  • Anders Villadsen IT · CVR 28628986
  • Sonnerupvej 46, 2700 Brønshøj